KELLYUNION丨OKCLEVER Highlights Legacy and Innovation at Vetexpo Leipzig

Leipzig, Germany – In a powerful demonstration of legacy and innovation, OKCLEVER, the specialized veterinary medical subsidiary of the renowned KELLYUNION Group, concluded a remarkably successful exhibition at Vetexpo Leipzig 2024. Operating from its prominent booth (NO.J08-1), the company welcomed a continuous stream of international visitors, culminating in a significant volume of newly signed client contracts and intense, high-level negotiations. This outstanding commercial performance is built upon the solid foundation of decades of specialized expertise, comprehensive global certifications, and an unwavering commitment to superior service that defines both OKCLEVER and its parent company, KELLYUNION—a trusted name in medical technology for over half a century.

The atmosphere at the OKCLEVER stand was one of both bustling activity and profound professional engagement, reflecting its unique position in the market: a company that blends the stability, deep-rooted knowledge, and rigorous quality standards of a multi-decade industry leader with the agility and focused innovation of a dedicated animal health specialist. "Our presence here is more than a display of products; it is a testament to a heritage of trust and a future of innovation," stated Dr. Michael Richter, CEO of OKCLEVER. "The overwhelming interest and the concrete partnerships formed at this event validate our mission: to leverage KELLYUNION’s decades of medical engineering excellence to solve the unique challenges of veterinary medicine. Our ‘complete certification portfolio’ and ‘exceptional service’ are not just claims—they are the cornerstones every discussion here was built upon."

A Legacy of Excellence: The KELLYUNION Heritage

To understand OKCLEVER’s impact at Leipzig, one must appreciate the foundation upon which it stands. The KELLYUNION Group has been a pillar of the broader medical device and healthcare technology industry for over 60 years. Throughout its history, the company has been synonymous with precision engineering, clinical efficacy, and operational reliability. Its products, spanning several critical healthcare domains, are supported by an exhaustive array of international certifications and approvals (including ISO 13485, CE Mark, FDA registrations, and numerous country-specific clearances), which assure the highest standards of safety, quality, and performance.

This culture of excellence is the birthright of OKCLEVER. Established to deeply cultivate the veterinary field, OKCLEVER operates with the same meticulous attention to detail, regulatory rigor, and customer-centric philosophy. It inherits KELLYUNION’s world-class manufacturing practices, R&D methodologies, and, most importantly, a service ethos that prioritizes long-term partnership over short-term transaction. From comprehensive installation and training to responsive technical support and customizable maintenance programs, the service infrastructure behind every OKCLEVER product is a direct extension of its parent company’s renowned client care model.

Vetexpo Leipzig: A Stage for Specialized Mastery

Vetexpo Leipzig, Europe’s pivotal meeting point for veterinary professionals, provided the ideal platform for OKCLEVER to translate this heritage into tangible results. The booth’s design facilitated deep-dive conversations, with zones dedicated to interactive product demonstrations, technical consultations, and case-study reviews. Visitors—including practice owners, head surgeons, procurement managers from clinic chains, and distributors—were drawn not only to the technology but to the credible expertise of the staff, many of whom are engineers and veterinarians with years of field experience.

Showcasing a Portfolio Born from Experience

The product lineup at Booth J08-1 was carefully curated to address the evolving needs of modern veterinary practice, each item reflecting the dual promise of innovative design and proven reliability:

1. The K-ULTRA VISION Series: Next-generation digital radiography and ultrasound systems that highlight how decades of imaging experience are applied to veterinary-specific needs. Features such as species-specific imaging algorithms, ruggedized design for mixed-practice environments, and seamless DICOM/PMS integration impressed visitors seeking diagnostic tools that are both powerful and practical.

2. SteriSafe & SurgiMaster Platforms: Building on KELLYUNION’s historic leadership in operating room equipment, these autoclaves and electrosurgical units were presented with a focus on their unparalleled safety records, ergonomic designs refined over decades, and legendary durability. The discussion often extended to lifecycle cost and the robust service plans available.

3. Point-of-Care Diagnostic Suite: Compact analyzers for hematology and biochemistry, whose accuracy and reliability are underpinned by the same clinical-grade sensor technology and calibration protocols used in human medical devices from the KELLYUNION family.

4. Specialized Surgical Instruments and Implants: A range of products manufactured with surgical-grade materials, whose quality documentation and traceability—from raw material to finished product—are exemplary of the group’s certified quality management systems.

Commercial Triumph: Sealing Deals with Trust

The results were immediate and substantial. OKCLEVER’s sales team finalized over 40 new agreements during the event. These included:

• Direct supply contracts with large veterinary hospital groups in Germany, Switzerland, and Austria, who cited "technical pedigree" and "comprehensive service guarantees" as key decision factors.

• Distribution partnerships with established medtech distributors in Eastern Europe, the Middle East, and Latin America, expanding OKCLEVER’s global footprint.

• Major procurement tenders with public agricultural and veterinary institutions, where the company’s full certification portfolio was a critical qualifying advantage.

Furthermore, the "booming negotiations" referenced numerous advanced talks for multi-year framework agreements and collaborative R&D projects with veterinary universities, aiming to co-develop future solutions. "The conversations were exceptionally high-quality," noted Sarah Chen, OKCLEVER’s Head of Global Sales. "Clients recognized that they were engaging with a team backed by a 60-year history. It allowed us to move swiftly from technical evaluation to commercial and service terms. The trust factor, built on our heritage and certificates, significantly accelerated the partnership process."

Client Testimonials: Echoing a Reputation for Excellence

Feedback from new partners consistently highlighted the pillars of OKCLEVER’s value proposition.
“We chose OKCLEVER after a stringent tender process,” said Dr. Lars Schmidt, managing director of a leading animal hospital group. “Their product quality was on par with the best, but where they stood out was the clarity of their certifications and the depth of their service proposal. Knowing they are part of the KELLYUNION family gave us immense confidence in their long-term stability and support capabilities.”
A distributor from Poland added: “In our market, trust is everything. Selling a product from a company with such a long and proven history in medical technology makes our job easier. The ‘OKCLEVER Service Promise’ is a powerful tool for us.”

Industry Context: Why Heritage Matters Now More Than Ever

The global veterinary market is growing rapidly but is also becoming more complex and regulated. Practitioners are making substantial capital investments and seek partners who offer not just advanced technology, but also risk mitigation through proven quality, regulatory compliance, and dependable long-term support. OKCLEVER, backed by KELLYUNION’s decades of navigating the stringent human medical market, is uniquely positioned to meet this need. Its success at Leipzig underscores a market shift towards valuing sustainable, trustworthy partnerships over isolated product transactions.

Leadership Insight: A Vision Rooted in Proven Excellence

In a statement from KELLYUNION Group headquarters, the Group Chairman remarked: “The stellar performance of OKCLEVER at Vetexpo Leipzig fills us with great pride. It is a brilliant example of our strategic vision: to apply our core, decades-honed competencies in medical technology to adjacent, high-growth fields like veterinary science. OKCLEVER’s success proves that deep specialization, when powered by a legacy of quality and service, creates unparalleled value for customers and strong growth for our business. They are not just selling products; they are extending the KELLYUNION promise of excellence into a new, vital domain.”

The Road Ahead: Building on a Solid Foundation

Bolstered by this success, OKCLEVER’s path forward is clear. Immediate priorities include fulfilling new orders with the efficiency and precision expected of the KELLYUNION supply chain, onboarding new distributor partners with intensive training programs, and integrating client feedback into its R&D pipeline. The company will continue to leverage its parent group’s resources in materials science, digital health, and service engineering to pioneer new solutions for animal health.

Conclusion: A Definitive Statement of Leadership

OKCLEVER’s participation in Vetexpo Leipzig 2024 was far more than a successful trade show appearance. It was a powerful declaration of its arrival as a preeminent leader in the veterinary medical field, distinguished by a unique combination of focused innovation and the immutable strengths of its parent company’s heritage. The multitude of new clients and vibrant partnerships secured are a direct reward for its decades of collective experience, its impeccable certification standards, and its exceptional service commitment. As OKCLEVER moves forward, it carries not only the momentum from Leipzig but also the enduring legacy of the KELLYUNION name, promising a future where advancing veterinary care is built on a foundation of proven trust and excellence.